3 Types of Signage No Retailer Can Afford to Ignore

July 13th, 2018

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If you want to have a successful retail business that attracts customers and drives sales, then you need to get noticed and that usually starts with your signage. Quality signage is an easy and effective way to drive traffic, and knowing which type of signage is right for your company can build your brand and drive up sales.

But what are the types of signage no retailer can afford to ignore? We have the answers right here:

Exterior Signage

Exterior signage is the most important physical type of signage that attracts your customers to your business. Exterior signage is the start of a customer-business relationship, and this relationship starts with an effective marketing approach that attracts the customers and retains the old ones.

Types of exterior signage are:

Here at Gregory Signs, we do all types of exterior signage depending on your business needs. We will help you choose the right kind of signage for your business.

Wayfinding Signage

Wayfinding signage may also be known as informational or directional signage. An interior type of signage helps the customers navigate easily and on their own. Customers will associate this ease with their future ventures into your businesses.

All types of informational signage need to be concise and easy to read so that everyone can understand the message with just a split-second glance. Large, bold fonts in highly-visible colour schemes can accomplish this goal.

Not only does wayfinding signage help the customer navigate inside, it also makes your internal structure more organized.

Persuasive Signage

For retailers, persuasive signage influences consumer behaviour through convincing language or attractive imagery. Persuasive signage can advertise a particular product or promotion. Persuasive signs or displays can influence customer flow and improve interactivity with otherwise unnoticed products.

Persuasive signs can showcase:

Effective persuasive signage can create a higher perceived value for products, increase brand awareness, and improve retail sales.

Including effective signage is all about attracting customers, boosting sales and gaining profits while also establishing a brand in the industry. With our experience and customized sign process, we can give you the signs you need to succeed. Contact Gregory Signs for all your signage needs.

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