Digital Signage vs. Traditional Signage

May 25th, 2018

One of the most important decisions a business can make is whether to go with digital signage or traditional signage. But, before you go deciding which one is best for your business, it’s important to know the difference.

So, what’s the difference?

Digital signs simply draw attention to themselves because they stand out. The have the ability to effectively communicate information. Whether you need to promote products and services or reduce perceived wait times for customers. Digital signage has become increasingly popular in recent years, and with good reason. This type of signage can be found almost everywhere and is a leading alternative to traditional signage.

Let’s take a look at some of the advantage of digital signage over traditional signage.

Less Time to Create

Creating digital signage takes less time than traditional alternative. Many of the best content management systems also allow you to quickly and efficiently drag and drop existing information, making designing a sign a fast and easy process.

Operational Cost

Traditional signs have ongoing operational costs due to reprinting and maintenance. Digital signs have an Initial upfront cost but long term operational costs are significantly lower.

Fresh Content

Traditional signage content needs to be printed, then physically installed on site, whereas
digital signage content can be constantly updated as often as required. This is also a great way to better target customers and promote sales or services.

Supported Content

Traditional signs display only one, static image/message, but digital signs have the ability to display multiple pieces of content at the same time including videos, images, current news etc.

Interactivity

Traditional signs don’t allow for any interactivity. Digital signs such as kiosks can be made highly interactive with the addition of touch displays.

Digital Signs are More Attractive

Let’s face it, digital signage is more attractive than traditional signage. Traditional signage is limited in what it can display and looks exactly the same every time someone views it. Digital signage is always changing and adapting to the customer’s needs. It can use brightness and color to illuminate the display and show video and animation to better attract and target customers.

No matter what type of signage you choose, it is always important to work with the best digital signage company who can provide you with all the needed support even after installation. If you’re looking to upgrade your traditional sign, contact the experts at Gregory Signs!

Category: News Updates