Factors that Influence your Business Sign Lettering

April 27th, 2018

When it comes to the design of any sign, there are two key ways to communicate your message: image and lettering. While an image requires familiarity with the brand for viewers to decipher the meaning, lettering communicates the message directly. When it comes to choosing the lettering for your sign, you should consider the following factors.

Size of the letters

The right letter size depends on how visible you want your sign to be. You should decide the location of the sign to ensure that the letters are sized accordingly. The minimum recommended letter height at a 100-foot viewing distance is 4-inches. Using a similar proportion for different letter heights can help you estimate the maximum distance from which your sign will be visible.

Spacing of the letters

Spacing out the letters is key. You should first measure the area that the lettering will cover, and then use a template to get the spacing right. A template helps to prevent cases of uneven spacing between letters, and prevents running out of space in which to fit your words.

Colours of the letters

You want to make sure you have good contrast between the background and lettering of your sign, so the message stands out and is legible. For example, black over white is easy to read.

Font Style

Your choice of font will probably be the first thing people notice, so you should ensure that it is easy to read. Choosing a clean but common font, like sans-serif, could make your sign look generic, but it may be the best choice for a sign that is placed at a considerable distance from the viewers. Other fonts such as script fonts may be difficult to read from far away.

Get Creative

Designing your sign is a creative process, so don’t be afraid to experiment, especially with your choice of fonts and colours. Try using different types of fonts for the brand name and tagline. For example, you can use sans-serif for the most important information, to make it more prominent, and serif for the supplementary information.

If you’re looking for the right lettering for your business, contact Gregory Signs today! Gregory Signs provides added assurance that your designs meet or exceed all mandated specifications. As sign industry veterans with a wide spectrum of design and technology experience, we offer unparalleled service.

Category: News Updates