Get Your Business Noticed with Creative Signage
September 28th, 2020
Want more attention and recognition for your business? It all starts with the type of signage you are using. If you want to turn heads, go for a sign that is bold and unique in more ways than one. A multitude of artistic elements within a sign will render it noteworthy, so get those creative juices flowing! If you install an imaginative sign that reaches unconventional heights, then you are guaranteed to be a topic at the dinner table – which is what every brand wants! Here at Gregory Signs, we offer many types of innovative interior and exterior signage that can give your business the head start you need to a brighter future!
Continue reading for information on two creative types of signage and their fantastic benefits.
Specialty Interior Projects
Specialty Interior Projects are unique types of interior signage that use custom mental work. Signs get manufactured and installed using metal products, space, and design to create an architectural showpiece. Understanding the physical location of your building is crucial to ensuring the sign aligns with its usage and intent. Gregory Signs collaboratively works with architects, designers, engineers, and contractors to develop the most professional and exclusive signage that fits you and your company’s needs.
Benefits
Cohesive Branding
Signs convey your company’s personality and character. Visitors are more likely to become loyal customers when they feel they understand your business. Creating consistency inside and outside your store is valuable for creating a cohesive brand that is easy to recognize and understand. Specialty Interior Projects can create a connected brand and solidify your brand message with a mix of originality to get visitors talking.
Eye-Catching and Memorable
Creating a positive first impression is imperative for your business if you receive frequent new customers. Specialty Interior Projects use creativity and the interior space to catch visitor’s attention and have them leaving with your brand in mind. This benefit is crucial for bringing customers back into your business and getting new customers through word of mouth. Everyone will be talking about your new and innovative sign with a Specialty Project!
Creates an Atmosphere
You want your visitors to feel something when they enter your business. A lot of blank white walls are not as welcoming as an interior sign that fills the space with imaginative pieces. Customers return to a company when they have a positive and memorable experience. Specialty Interior Projects create a unique experience that will get customers talking and back to your store for more.
Project: Puma
Here at Gregory Signs, we worked with Puma to create a Specialty Project for the interior walls of one of their stores. We created a red metal wall that protrudes outward and wraps around the inside of the store with the logo and year of establishment in oversized white print. We did everything from structural design to manufacturing and installation for this project.
Channel Letters
Channel Letters, also referred to as dimensional letters, are acrylic faced or metal letters that display in a three-dimensional form. These signs are beneficial in both exterior and interior spaces and very distinct when illuminated, making them noticeable to the public at a glance. Channel Letters create an elegant and polished look with a unique design aspect that is versatile and functional. This type of signage is displayed best at a greater height for more views and attention. At Gregory signs, we want to create an enticing brand image for our clients and highly suggest Channel Letters for that eye-catching brand appeal.
Benefits
Flexible Design Options
The possibilities are endless when it comes to the design of Channel Letters. You can choose the style of the letters, colour, size, and shape to match your brand and create cohesiveness. You can even choose whether or not you want your sign lit up or not. If you do want notice in the dark, there are options for how you want your sign lit. You can decide between Front-Lit, Reverse-Lit, or Open-Face. These are perfect signs for your business if you want complete control over the design, look and feel.
Indoor & Outdoor Use
Due to the versatility of this type of signage, your business can use Channel Letters throughout the interior and exterior of your building, creating a cohesive look throughout your business. You can use Channel Letters for logos or open signs outside and directional signs inside. This type of diversity in size, shape, lighting options, and use makes it an excellent choice for any space you wish.
High Visibility
When your company’s sign stands out, your business will start to get noticed. As this is every company’s goal, investing in Channel Letters could get you the traffic you need. Channel Letters are extremely eye-catching and highly visible, especially when illuminated. These signs are three-dimensional and can be as large as you want, grabbing anyone’s attention who passes by. What an effective and efficient marketing strategy that could send your business to new heights!
Project: DSV
We came together with designers to create an exterior Channel Letter sign for DSV’s logo. This massive, dominant sign was installed at the front of the building to get people looking, and it is a difficult one to miss! We worked with DSV to create them a sign with the design and features they wanted. We took their office to the next level with a sophisticated and modern look after manufacturing and installing their new outdoor sign. Now they are sure to get all the attention they deserve!
Contact Gregory Signs
Give your company a leg-up with the many types of creative signs. Here at Gregory Signs, our team can help you with everything from design to installation. We collaborate with you to ensure all signage remains consistent and reinforces brand guidelines.
Start to get noticed by contacting Gregory Signs today!
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