Help Your Customers Find Their Way
June 8th, 2018
Directional and wayfinding signs make it easy for your customers to locate the specific places, products, or promotions they’re looking for in your building. Effective wayfinding signage helps create a more productive, organized navigation experience, getting people where they want to go quickly and safely. Keep these recommendations in mind when designing your directional signs.
Keep it Simple
When you’re designing your signage, focus on the most important information, and keep it clear and concise. If you need to add more information than what fits on your directional signs, digital signs can help. Digital signs allow message flexibility and can easily inform a variety of messages.
Extend Your Brand
Functionality is key when it comes to wayfinding signs that are successful in guiding people where they need to go. Balance this purpose with your graphic elements—colors, fonts and designs—to ensure that the signs do their job with visual consistency to reinforce your organization’s branding.
Location is Key
Place wayfinding signs where they are most likely to be useful, such as high-traffic areas where there is more than one way to go. For large organizations with multiple buildings, consider colour-coding by department and utilizing easy-to-read map displays.
Be Creative
Directional signs don’t have to be boring to be effective. Incorporate a little creativity to your signs. Show off your brand personality and make the most of your space by using walls, doors, floors and even office windows.
From Design to Installation
We don’t just provide you with signs, we take care of the delivery and installation process as well. At Gregory Signs, our team will assist in creating directional and wayfinding signage and help you choose from a wide variety of materials.
When people arrive at your building, you don’t want them feeling lost and confused. Provide your visitors with fully branded directional signage today!
Ready to start installing directional signs in your building? Contact Gregory Signs, so we can get started on your wayfinding signage!
Category: News Updates