How to Make the Most of Your Retail Signage

August 31st, 2018

As a retail business owner, it is important to understand that your signage is a key component of your marketing strategy and that it can help your business generate major cash flow. Your retail signage is a major avenue of communication with potential customers. Therefore, your sign should guide and inform customers with the name of your store, what you are selling, and how your customers can acquire what you are selling.

With so much competition, standing out from the crowd has never been so important. One way your retail store can achieve this is by having strong signage inside and out. Here’s how to make the most of your retail signage.

Create Window Displays

One of the first places customers notice is your shop windows. You want the windows to be as compelling as possible and good signage can definitely help. You can use this area to highlight new deals, special offers, the latest fashions and innovative products and really bring your front of house to life.

Have Wayfinding Signs

Having wayfinding signage that neatly points to the right location in your store is important. That means your customer isn’t desperately searching around for the product they want and can easily find the aisle or section they are looking for.

Keep It Short and Helpful

Long, overcrowded signs can be confusing as well as take up way too much space. When you’re designing your signage, keep your message simple and straight to the point. Keep your message focused on one idea for each sign and it will resonate more with your customers.

Avoid Bizarre Fonts

There are thousands of different fonts available and one mistake retail store owners often make is trying to find one that stands out from the crowd. Instead, you should focus on how readable that font is. Try to avoid bizarre fonts and stick to simple lines and shapes that are easy to discern.

Use Lighting

It’s not just signage that can make a big difference to your retail store. The use of strategic lighting has always been really important. You can use it to highlight signs in different areas of your store.

To discuss your retail signage requirements, contact Gregory Signs today! Let us help you create and display the image that your business deserves.

Category: News Updates