The Essentials of Sign Placement

May 9th, 2018

When you decide you need to put up a sign for your business, you don’t want to just put it in anywhere. Location can make or break your sign. Outdoor signs provide an important connection between businesses and customers, which is why proper placement is crucial. You can have the most amazing sign, but putting it up in the wrong place can completely defeat the purpose. Good design, great quality, and ideal placement equal sign success.

Whatever your purpose for the sign, its placement and design are a vital piece of your overall marketing strategy. Before you decide to put it up, consider these tips to ensure your sign is as effective as you intend it to be.

Think About Your Audience

Put yourself in your customers shoes. Make sure you understand what your target market is like and what it wants. Your number one goal here is to place the sign somewhere that is relevant to your audience.

Remember that Placement is Key

Studying visibility and exposure is essential when you’re trying to place a sign in a valuable location. Your strategy to place your sign should revolve around the type of audience you want to address. You’ll generate a bigger impact by placing your sign at eye level, rather than on the side of a building.

Mounting Considerations

Mounting methods will also affect the design and final placement. Always plan where you’re going to mount your sign in advance because it will often dictate some aspects of design and size.

Sign Installation is our Specialty

Once you’ve settled on a great location, you’re ready to install your sign. At Gregory Signs, we can help you install new signs wherever you want. Let us help you put your best face forward.

Our creative ideas and state-of-the-art technology enable us to produce high-quality signs, quickly and within your budget. No matter what you need, we have what it takes to complete your project whenever you need it. Contact Gregory Signs today!

Category: News Updates