The Benefits of Effective Wayfinding Signage
March 31st, 2022
Wayfinding signage has become an integral part of all businesses, no matter what industry. They not only give customers independence but add to a brand’s story and prove to customers that your business is with the times.
However, there is much more to wayfinding signs than just an affective directional guide – it needs to be strategically planned and designed to reap the most benefits. Only effective signage can truly receive the most success. That’s why hiring a professional signage company like Gregory Signs can lead you in the right direction (pardon the pun). And if you’re not 100% convinced just yet, let’s take a look at the benefits of effective wayfinding signage!
Improves Customer Experience
Customers are becoming more independent than ever. We’re so used to doing things on our own thanks to our phones and Google, so no one wants to ask for anything anymore – they want to be told.
Most people appreciate wayfinding signage because it shows them exactly where they need to go as soon as they step foot into your business. For most, wayfinding signage can make their experience with your business better. Most people are uncomfortable with asking for help or simply don’t want to talk to employees, and wayfinding signs can help them feel at ease. It’s in the company’s best interest to get signage that improves the customer experience.
Creates a Story
Wayfinding signage creates a visual story for businesses that, if done right, can be extremely memorable. They’re not just signs that direct people, but they’re most effective when creative and brand cohesive.
Wayfinding signage is another opportunity to stick your brand in your customer’s minds, adding value to your business. People love stories, and wayfinding signage can express a unique and fun one. A lot of brands take the humour approach to stand out or a unique design to capture the customer’s attention. Whatever you choose, make it eye-catching!
Reduces Confusion
Not only do wayfinding signs improve customer experience, but they reduce any confusion that may end up frustrating customers. One of the main reasons customers could leave a business unhappy is out of frustration. People want things quickly in today’s day and age, so if they can’t find what they’re looking for, especially without asking anyone, then most will leave frustrated – tarnishing your reputation. Make your customers’ lives easy by using wayfinding signage for places like bathrooms, lobbies, parking, entrances, departments, etc.
Creates a Space of Discovery
Humans want to explore – it’s in our nature! By providing wayfinding signs, we feel self-sufficient and have a sense of gratitude once we’ve made it to our destination. However, if this short journey of discovery feels impossible, it can easily become a nuisance. But if we are given easy direction, we feel satisfied with finding what we were looking for. Wayfinding signage allows your business to tap into this instinct with your customers, making their experience fun and explorative.
Keeps Your Business Relevant
Most businesses believe it’s digital signage that makes a business look tech-savvy and relevant when, in reality, it’s not the only type of signage that does! Due to technology, people have become more independent than ever, so if your business doesn’t have wayfinding signage, it runs the risk of looking outdated. You don’t want your business to look like it’s not with the times – the world is everchanging and companies need to stay relevant to be successful. We’d say this type of signage is as important, if not more important, than digital signage!
Contact Gregory Signs
Lead your business down the right path with Wayfinding signage! Gregory Signs specializes in all types of signage, including wayfinding. Our team can help you with everything from design to installation and collaborates with you to ensure all signage remains consistent and reinforces brand guidelines.
Start your wayfinding signage journey today by contacting Gregory Signs!
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