The Best Signage Trends to Get Your Business Noticed in 2022

January 5th, 2022

It’s a new year – which means new goals for your business! And signage can help you achieve these goals in so many ways! However, it needs to be thought out strategically as it can make or break your company/storefront. That’s why researching and following the signage trends of 2022 can make a huge difference to your company’s success. 

Luckily, you don’t have to do much searching because we have the top 4 signage trends to get your business noticed for the coming year – check them out!

Colourful Minimalism

If you read last year’s blog on the Top 3 Signage Trends to Look For in 2021, you know that minimalism and simplicity were strong trends in the signage world last year. Well, that hasn’t changed for 2022 – it’s just been upgraded! Not only are clean and simple signs popular, but signage that is bright and colourful is now in too. You want your signage to be loud but still look professional.

Digital signage is a great way of following this trend while showing bystanders that your company is technologically savvy – an important aspect in 2022. But if you’re looking for colourful minimalism in permanent signage our team at Gregory Signs can help you! Just contact our team today, and we’ll discuss your signage needs that will bring your vision to life!

Serif Fonts for Nostalgic Purposes

Not to be mistaken with sans-serif fonts (the complete opposite), serif fonts are expressive and decorative at the beginning and end of each letter, making for an old-fashioned and nostalgic look.

Nostalgia is in right now – our society is a little obsessed with it. Nostalgia is a great thing because it provides a sense of comfort and connection.

By using serif fonts and making our signs a little more retro, you can connect with people in today’s day and age. Nostalgia allows people to feel safe – what business owner doesn’t want people to feel that way with their company? We sure don’t know any! So, try reconsidering the style of your signage this year for a more retro look!

Geometrical Symmetry

Continuing with the idea of comfort, people appreciate signage that is easy on the eyes in the sense of geometrical symmetry. In a world of chaos and loud marketing coming at everyone left and right, people find comfort in the signs that feel familiar and stress-free. 

In previous years, abstract signs were usually the ones trending. However, due to the constant ads showing up daily on people’s mobile devices, the trends have gone back to straightforward signage that looks clean and professional. Try using signage with simple logos and geometrical shapes to gravitate people towards your brand. 

This trend could go hand in hand with the minimalistic look we discussed – clean and simple is always a safe bet in the professional world.

Incorporating QR Codes

If we can take anything out of last year, it’s the use of QR codes. The pandemic has brought QR Codes back with almost every business using one. We get it – it’s a fantastic means of sharing information in a safe way that consists of no contact. People feel most comfortable getting information on their own devices nowadays. 

You’re probably saying, “yeah, but what do QR codes have to do with signage,” and they have everything to do with it! When most people think of signage, they think of big outdoor signs and logos, but signage can be big or small, indoor or outdoor, which means you can use QR codes on almost any of them! So, why not take advantage of this incredible trend and share a large amount of information with your audience with just a small code located somewhere on your signage.

QR codes are ideal to use on digital signage where you can change and update the codes to share different information about your business at various times. Or, if you plan on linking your QR code to your website indefinitely, then you can incorporate it on one of your signs in your stores or office. This is a trend you’ll want to make use of – it’s not going anywhere anytime soon!

Contact Gregory Signs

Elevate your business this new year with these simple 2022 signage trends! Here at Gregory Signs, our team can help you with everything from design to installation. We collaborate with you to ensure all signage remains consistent and reinforces brand guidelines.

Start to get noticed by contacting Gregory Signs today!

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