Thinking Beyond the Sign
June 29th, 2018
When traditional signs are combined with environmental graphics, a unique experience is created within your place of business. Environmental graphics are intended to leave a lasting impression on people when they visit your location. We can transform your space into one that’s approachable and meaningful.
Here are a few things you should know about environmental graphics.
What Are Environmental Graphics?
Environmental graphics embrace many aspects of design, including interior, architectural, landscape and industrial design within a space. You’ll often find elements like wall murals and door and window graphics seamlessly integrated in a space that features a more traditionally branded corporate sign or wayfinding.
Who Should Consider Environmental Graphics?
Anyone looking to upgrade the branding in their space should consider environmental graphics. It’s a much more modern approach to styling a space and provides more character beyond that of a traditional sign. Our focus is on creating environments that directly embody the culture of your organization.
What Space Works Best?
Environmental graphic design works well in large spaces to create a big first impression. These include your entrance, lobby, waiting area, or other common spaces.
Types of Environmental Signage:
- Wayfinding Signage/ Information Design – Refers to anything that aims to inform or guide visitors.
- Brand / lifestyle – Refers to the application of relevant brand imagery within a built environment – such as logos, photography, straplines, or other seasonal campaigns printed onto walls or windows.
How Can We Help?
At Gregory Signs, our signage and graphics are carefully designed to ensure that each touchpoint makes a positive impression. We achieve this by developing unique ideas and choosing the right materials to bring your organization’s culture to life. Our experience and understanding of the environmental graphic planning and design process allows us to work closely with clients to ensure the designs are both visually appealing and functional.
If you’re looking for a versatile, more conceptual approach to interior design and corporate identity, express it with environmental signage. Contact Gregory Signs today!
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