What Makes a Great Sign?

May 2nd, 2018

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Designing an attractive sign isn’t easy. Knowing what goes into achieving that could be the key to a successful marketing move. Working with Gregory Signs to create advertising for your business is an investment that can offer significant and long-term benefits. If you’re planning to order new signs, then consider the following elements that are essential for great signage.

The purpose of a sign is to have a significant impact on your customers in order for your sales to increase. Consider these elements when designing your next sign:

High Level Contrast

A key component of good sign design is contrast. Effective contrast can be achieved in a variety of ways, using contrasting fonts and backgrounds is one of the simplest and most common methods.

Eye-Catching Colour

Bright and high contrast colours helps you create a sign that demands the attention of viewers. Black and white offer the greatest amount of contrast, but a great effect can be achieved using colours, especially in combination with black or white.

Fonts

The fonts on a sign should be arranged in a way that allows distinct contrast. This is because the font is what often grabs the viewer’s attention. Using more than one type of font can improve a sign’s design, but using too much can decrease the design’s aesthetics and legibility.

Maximum Readability

What’s the point of having a sign that no one can read? Contrast is key. Make sure you’re using background colours that don’t compete with your font colour, otherwise, your sign could turn into an eyesore.

Clear, Concise Message

The message is the most important part. Whatever you decide to communicate must be easy to understand. A nice sign that doesn’t make sense will not do your brand any justice.

Gregory Signs Will Help Set You Apart

When you’re working with incredibly skilled professionals, you can rest assured in knowing you’ll get a great sign. At Gregory Signs, our team is ready to help you with any projects and give you top of the line results.

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