What You Need to Know About Sign Design

July 5th, 2018

Spread the love

Your signage makes a first impression on potential customers and brings them into your business. You always want to make sure you’re attracting new business while also effectively communicating your brand to your customers. Our sign design tips help to make sure you get the most out of the money you invest in your sign.

When designing a good sign, consider these four key points for your interior or exterior signage:

Colour Combination

One of the most common errors that businesses make with their signage is the colour scheme. Make sure that the background colour compliments the colour of the font. You can also just have the logo be the main focal point of the sign.

Size

You don’t want to have an abundance of words on a sign. It will look cluttered and people will not pay attention to it for more than a second or two when driving by. If you do have important contact information, make sure to change the size of the sign design accordingly.

Clear Message

The messages should be brief, accurate, and readable. Keeping the sign simple by listing key services, helps eliminate clutter. This allows you to quickly catch potential customers attention and better deliver your message.

Environment & Location

The signage should be placed in locations that can be seen by the most people. Along with the placing your sign in the right location, the shape, colour and design of the signage should complement the architectural environment.

Functionality

If your sign is unclear, hard to read, or displays any incorrect information, your sign is not functional. Durability is also important. If you are investing in outdoor signage, it is essential to invest in weather resistant material that will protect your sign from damage.

Gregory Signs Can Help!

Ready to get started on your business signage? At Gregory Signs, we specialize in helping businesses better represent their brands through quality signage and displays. Contact us today!

Category: